The NBA said Thursday that J. Cole will be featured on a special edition cover of the upcoming video game NBA 2K23. Cole will grace the front of NBA 2K23’s “Dreamer Edition,” which will be available exclusively through GameStop stores. NBA 2K23 will be released on Sept. 9; to pre-order, head here.
Players will also be privy to a number of in-game cameos from J. Cole, as it was announced that the rapper will also appear in the game’s MyCareer mode, one of the game’s most popular features. MyCareer mode allows users to simulate the life and career of an NBA player, both on and off the court.
The “Dreamer Edition” of the game is named after J. Cole’s self-founded record label, Dreamville Records, with two Dreamville artists, Bas and Elite, also being featured in MyCareer mode. Together, the three rappers will assist the MyCareer player through their NBA journey. J. Cole said in a statement: “NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture. It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCareer storyline, soundtrack and bring the Dreamer brand into NBA 2K.”
The game’s soundtrack will also include singles from J.Cole and Dreamville, as well as rappers such as Jack Harlow, Drake and Megan Thee Stallion.
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